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Meghan Markle sparked a royal frenzy after her first-ever wine drop was an immediate success. However, world-renowned chef Jameson Stocks noted that all wasn’t quite as it seemed.
The Duchess of Sussex released her rosé, which flew off the shelves in just 45 minutes. But there was one catch: it had to be purchased in minimum batches of three – which quickly drove up the sales. While fans scrambled to get their hands on the rosé, the celebrity chef became “sceptical” over how quickly it disappeared.
He told the Daily Express that he felt this was all part of the royals master plan to make “great PR”, and questioned how much supply she really had.
Jameson, who is a proud ambassador of The King’s Trust said, “I’m sceptical about how quickly her product sold out because the stock is extremely limited.”
“Claiming it sold out within 45 minutes makes for great PR. If there were only five items available, it’s clearly a clever marketing tactic.”
The rosé works out at £22 per bottle, and while Jameson admitted the price was considerably “high,” he said he wasn’t entirely shocked.
Surprisingly, though, he branded Meghan as “clever” for the marketing strategy behind the recent launch. However, he claimed that there was a bigger picture, and it came with an ulterior motive.
Jameson continued: “When demand increases, prices go up. Next time they’re available, she’s certainly not the first to do this. It’s simply how the industry works.”
He further quipped and said that “without a doubt” there were only a handful of individuals who managed to acquire her products and predicted that the lucky few “probably won’t even open them” and will most likely resell them.
The chef compared Meghan’s As Ever rosé to “a piece of art”, adding: “Since most people aren’t concerned with how the wine actually tastes. I would be genuinely surprised if any of these bottles are ever opened; they’ll likely serve only as conversation pieces and investment assets.”
After dipping her toe into the celebrity wine world, Jameson predicted that it won’t stop there and feels she will “branch out into champagne” or maybe even other wines.
Over the past few years, we’ve seen many A-listers, including Kylie Minogue and Brad Pitt, have ventured into the industry and attached their names to alcohol—as fans eagerly seek out their products.
Jameson concluded: “I am sure she’ll be branching out into champagne, white wine, red wines—the whole range. Whether you like her or not, she knows how to play the media like a drum.”
